![]() They were so popular that in 1948, every member of the British Olympic team was given a free pair of briefs. Soon, shops were selling 3,000 briefs per week. ![]() In the UK, briefs were first sold in 1938. More recently, “tighty-whiteys” has become a commonly used nickname for briefs. In North America, “Jockey shorts” or “Jockeys” became an often used generic term for men’s briefs. Thirty thousand pairs were sold within three months of their introduction. The designer of the new style was reportedly inspired by a postcard he had received from a friend visiting the French Riviera depicting a man in a very short, form-fitting bathing suit. They dubbed the new undergarment the “Jockey” because it offered a similar degree of support as the jockstrap (one style of which is also called jock brief or support briefs). Let us look at how the briefs gained in popularity.īriefs were first sold on Januby Coopers, Inc., in Chicago, Illinois at Marshall Field’s department store. These kind of briefs support a man’s genitals but expose his butts. Later Jockstrap was used more by the bike riders. In 1874, a tailor in a sporting goods company in Chicago invented “Jockstrap”. The men’s underwear was mass produced in the 1700s with the advent of Industrial revolution. They were also made out of leather, wool, cotton or linen. It was typically worn by Celtic and Germanic tribes and even by the Roman – who called it Braccae. In the middle ages, Braies were being worn. Men in ancient Greece and Rome were rather creative in that they wore loin cloth made of soft leather, linen or wood! In fact, the tombs of the Pharaohs revealed that the loin cloth was also worn by Egyptians in the second millennium BC. In India, it is called a langot and is still used by wrestlers in local village gyms called Akharas. That is in the US! The total industry of men’s undies is estimated at USD 6.5 billion!īeyond the proverbial “fig leaf” – which one wonders what it hid for a sufficiently endowed man of that era – the men of ancient and middle ages wore loin cloth around their area. Yet, it is a big market out there for men’s inner things! For the 12 months ending September 2014, the men’s underwear market had revenues of $2.7 billion and had grown 3 percent. After all, how many world’s brands and magazines do you see sold based on sexy men in undies? No Kingfisher or Maxim would sell based on undie-clad men!Ī Lowdown on the Brief and Importance of a Man's Undergarments #Underwear Click To Tweet Men’s underwears have not been considered as sexy or as interesting as women’s. Apparently, something for those who are adventurous of nature and spirit. Going commando is an expression for a state where men leave the underwear out of their outfit for the day. Every man wears one, except when he goes commando.
0 Comments
Leave a Reply. |